Storytelling for communication

'For us storytelling is the best way to strengthen employee engagement'

Storytelling People | The engagement company

Storytelling is an effective tool to strengthen employee engagement and to establish an emotional connection to the company.

How do you connect employees to corporate storytelling?

Storytelling People advises during the implementation of a strategic storytelling programme to increase employee engagement.

When we tell stories we share our experiences and basic human themes and appeal to our emotions – all the things that every company needs more of. Stories are the foundation of human interaction, learning and communication dating all the way back to the tribes gathered around a fire. It is behaviour that is so ingrained in our brain’s functioning that we learn best through stories. Develop pride in your organisation by collecting employee stories by highlighting the impactful work already being done and by teaching leaders how to talk about pride with their employees.

Internal communication IC team presentation

The company could start by inviting employees everywhere to share their own stories of work they are proud of. In addition, the company could demonstrate the power of pride and how to tell a great story. Offer your leaders storytelling skills and incorporate them into all leadership development programmes. Having leaders talk about pride at work also has a significant impact on their employees’ sense of company pride and job satisfaction and then certainly when they also encourage storytelling.

Why is storytelling ideal for internal communication?

For this reason: people like to share the same great, engaging story. Storytelling based on a concise, inspiring corporate story touches people, activates them to take part and connect not only with each other but also with the company and its ambitions. Nothing beats the power of an organisation driven by shared ambition and pride.

About Storytelling People

Storytelling People is the international authority on storytelling and employee engagement. Our storytelling backbone program empowers leaders with an inspiring story, and creates a company culture of trust and sharing. This leads to an organization with a deeper employee engagement.



Storytelling People
AMSTERDAM, World Trade Centre
Zuidplein 36
1077 XV The Netherlands
T +31 20 2149936

Our success stories

Corporate storytelling turns the abstract business story into real stories of people and for people.

Heineken: de magie
Randstad: shaping work

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Our Backbone, Story or Leadership scans offer clarity about the power and possibilities of your employee engagement.

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Corporate storytelling brochure

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