Why corporate storytelling?

'The added value of storytelling for global companies'

Storytelling People | The engagement company

Employees need inspiring leaders with a strong vision. The added value of storytelling for global companies, is that the corporate story and corporate storytelling help leaders to communicate their vision to their organisation.

What is corporate storytelling?

The rational way of communicating informs using facts and figures. Storytelling, however, enables people to experience what this data means. Stories enable employees to give meaning to their work and life, pass on knowledge, change behaviour and understand their history and future. Corporate storytelling is communication based on dialogue in a business context. Connect your employees and ignite the fire in your corporate culture

The added value of corporate storytelling

Corporate storytelling is an inspiring means of communication that engages employees in the meaning and future of the organisation. Corporate storytelling can be used in all kinds of ways, to make the vision and mission tangible, develop leadership, facilitate personal growth and encourage cooperation. Corporate storytelling intensifies employee engagement and brings the story of the company to life.

Internal Communication IC team

Storytelling backbone for unity

We bring the corporate story of businesses to life with stories of and for employees. We bring unity to the story of organisations. That is Storytelling People’s raison d’être. The basis of employee engagement is connecting people to the corporate story. Storytelling People implements a storytelling backbone within organisations – both offline and online.

  • We develop the story of organisations in a corporate story.
  • We intensify the engagement of employees with a storytelling programme.
  • We create a connecting corporate community with the OneStory® App.

Storytelling for your organization

About Storytelling People

Storytelling People is the international authority on storytelling and employee engagement. Our storytelling backbone program empowers leaders with an inspiring story, and creates a company culture of trust and sharing. This leads to an organization with a deeper employee engagement.



Storytelling People
AMSTERDAM, World Trade Centre
Zuidplein 36
1077 XV The Netherlands
T +31 20 2149936
E info@storytellingpeople.com

Our success stories

Corporate storytelling turns the abstract business story into real stories of people and for people.

Heineken: de magie
Randstad: shaping work

Request a storytelling scan

Our Backbone, Story or Leadership scans offer clarity about the power and possibilities of your employee engagement.

Request brochure

Corporate storytelling brochure

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