Corporate story

'The story is our inspiration for being a connected company'

Storytelling People | The engagement company

The most successful companies in the world have a corporate story which offers a framework and connection for the entire organisation. It enables any organisation to maintain a widely supported engagement in an effective and unifying story.

Corporate story: the #1 communication tool for today’s business.

The corporate story records the core story of an organisation based on the essential questions of Why, How, What. Why are we here, how are we working on our mission and what resources are we using to do so. It is an essential tool for strategic thoughts and actions by companies and organisations. It is an instrument which provides a direction and a framework for external positioning and marketing. As a mental compass it ensures unity of action between management and employees. ‘We shape this company together’ is a feeling that never comes about automatically and it is essential to unite employees behind the Why of the organisation. Companies which give their people a true feeling of pride and confidence are more efficient, innovative, productive and flexible.

Storytelling toolkit corporate story

Storytelling backbone: connecting hearts to minds

The storytelling backbone consists of the pillars of corporate story, storytelling workshops and the OneStory®Community App as an interactive storytelling platform.

While the corporate story clarifies the story, a Storytelling Backbone intensifies the Employee Engagement within the company. It helps the company to increase employee respect for executive leadership, make them proud to work for the company and give them a positive feeling about the company culture and a sense that their work matters.

That translates into higher customer satisfaction and greater financial performance. Investing your efforts in building a Storytelling Backbone is what makes the difference for the company in the short and long term.

About Storytelling People

Storytelling People is the international authority on storytelling and employee engagement. Our storytelling backbone program empowers leaders with an inspiring story, and creates a company culture of trust and sharing. This leads to an organization with a deeper employee engagement.



Storytelling People
AMSTERDAM, World Trade Centre
Zuidplein 36
1077 XV The Netherlands
T +31 20 2149936

Our success stories

Corporate storytelling turns the abstract business story into real stories of people and for people.

Heineken: de magie
Randstad: shaping work

Request a storytelling scan

Our Backbone, Story or Leadership scans offer clarity about the power and possibilities of your employee engagement.

Request brochure

Corporate storytelling brochure

Download Storytelling People App

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