Our story

'It's all about connecting and engaging people'

Storytelling People |The engagement company

Storytelling People does not so much work for clients, but with clients. We are a swiftly moving, highly adaptive and flexible group of experienced international storytelling professionals.

Storytelling People. The force behind storytelling as today’s important leadership tool

Storytelling People is the originally Dutch organisation of storytelling professionals. In 2007 we were the first company in the Netherlands to work exclusively on corporate story and corporate storytelling. Back then we worked with international clients such as Heineken, FrieslandCampina, Randstad, SHV and ABN AMRO. In 2012 we introduced the OneStory® Community App for the innovative development of online storytelling. In partnership with our Storytelling Associates we are focussing internationally on the development of corporate storytelling & employee engagement as a strategic communication and leadership instrument of our times.

Our customers: leading businesses with a story to live by

Storytelling People does not so much work for clients, but with clients. The intensification of employee engagement is, by definition, a field of work which requires knowledge and involvement with regard to the organisation structure, the company culture, the day-to-day business and the atmosphere in the company.

The organisations which actually benefit from our storytelling programmes are companies which belong in the top echelons of their market. Making a success of growth is closely linked to the consistent telling and sharing of the greater connecting corporate story. Our storytelling backbone programme enables executives to maintain control of specific employee engagement goals. The backbone, which is tailor-made to the organisation structure and company culture, communicates the story to employees at an individual and a personal level no matter where they work within the organisation. The backbone is the designated instrument to keep the corporate story successful and to allow it to resonate in the increasing pride of the people who make up the company.

Employee engagement teamwork

Our people: a committed team of international storytelling professionals

Storytelling People is a swiftly moving, highly adaptive and flexible group of experienced international storytelling professionals. Each client is assigned its own dedicated and tailor-made team to shape the company’s specific storytelling backbone. Headed by an experienced top-level management consultant with boardroom experience, the team can include a corporate story developer, specialised storytelling creatives, coaches, trainers and a programme manager. As a rule the teams are always kept small and often work online together on storytelling ideas and backbone structure. There are many ways to tell a story and we always use the best possible instruments and people to build the most effective – and cost-effective – storytelling backbone.

About Storytelling People

Storytelling People is the international authority on storytelling and employee engagement. Our storytelling backbone program empowers leaders with an inspiring story, and creates a company culture of trust and sharing. This leads to an organization with a deeper employee engagement.



Storytelling People
AMSTERDAM, World Trade Centre
Zuidplein 36
1077 XV The Netherlands
T +31 20 2149936
E info@storytellingpeople.com

Our success stories

Corporate storytelling turns the abstract business story into real stories of people and for people.

Heineken: de magie
Randstad: shaping work

Request a storytelling scan

Our Backbone, Story or Leadership scans offer clarity about the power and possibilities of your employee engagement.

Request brochure

Corporate storytelling brochure

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