Oracle: customer-engagement

For Oracle Netherlands it is essential to have a good image with its major customers and an insight into the actual ‘value to the customer’. Recording ‘learnings’ and ‘successes’ for each client in a customer story deepens the customer value for sales staff. The customer’s story is told on the basis of a storyframe. An abstract market of customers was translated in this way into recognisable customer personas. Using customer stories in storytelling workshops helped to create a much more human customer perception internally.

Oracle customer value

About Storytelling People

Storytelling People is the international authority on storytelling and employee engagement. Our storytelling backbone program empowers leaders with an inspiring story, and creates a company culture of trust and sharing. This leads to an organization with a deeper employee engagement.



Storytelling People
AMSTERDAM, World Trade Centre
Zuidplein 36
1077 XV The Netherlands
T +31 20 2149936

Our success stories

Corporate storytelling turns the abstract business story into real stories of people and for people.

Heineken: de magie
Randstad: shaping work

Request a storytelling scan

Our Backbone, Story or Leadership scans offer clarity about the power and possibilities of your employee engagement.

Request brochure

Corporate storytelling brochure

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