ABN AMRO: responsibility

Working in the interest of people, company and the world. That requires an attitude by companies that is based on the people and the meaning they can offer them. Storytelling as a means of communication offers several advantages for this global banking and insurance group:

  • Storytelling is personal and brings the story closer to the employees.
  • Storytelling cultivates a greater understanding for what the organisation does.
  • Storytelling creates a warmer, more sympathetic and more human feeling.
  • Storytelling builds, with credible stories, on trust, connection and movement.
ABN amro

About Storytelling People

Storytelling People is the international authority on storytelling and employee engagement. Our storytelling backbone program empowers leaders with an inspiring story, and creates a company culture of trust and sharing. This leads to an organization with a deeper employee engagement.



Storytelling People
AMSTERDAM, World Trade Centre
Zuidplein 36
1077 XV The Netherlands
T +31 20 2149936
E info@storytellingpeople.com

Our success stories

Corporate storytelling turns the abstract business story into real stories of people and for people.

Heineken: de magie
Randstad: shaping work

Request a storytelling scan

Our Backbone, Story or Leadership scans offer clarity about the power and possibilities of your employee engagement.

Request brochure

Corporate storytelling brochure

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