Heineken: the magic

Since it was established in Amsterdam in 1864, Heineken has grown to become a global corporation and Heineken pilsner has become a global brand. ‘The magic of Heineken’ is an exceptional corporate story. It is a sparkling all-encompassing story in the form of a book, experience, film and event. A success story about how you can bring corporate DNA to life. The Heineken Experience in Amsterdam has been a major success since it started in 2000, with more than 400,000 international visitors annually who come there to be immersed in the Heineken story.


About Storytelling People

Storytelling People is the international authority on storytelling and employee engagement. Our storytelling backbone program empowers leaders with an inspiring story, and creates a company culture of trust and sharing. This leads to an organization with a deeper employee engagement.



Storytelling People
AMSTERDAM, World Trade Centre
Zuidplein 36
1077 XV The Netherlands
T +31 20 2149936
E info@storytellingpeople.com

Our success stories

Corporate storytelling turns the abstract business story into real stories of people and for people.

Heineken: de magie
Randstad: shaping work

Request a storytelling scan

Our Backbone, Story or Leadership scans offer clarity about the power and possibilities of your employee engagement.

Request brochure

Corporate storytelling brochure

Download Storytelling People App

De gegevens zijn verzonden en zullen worden verwerkt.